Remember when MTV used to play music videos? That was great, wasn’t it? An entire channel devoted to broadcasting music videos for the world to see. For a musician, getting a video on MTV was once an incredibly lucrative achievement. Making it onto a video countdown practically promised a massive sales boost for any album. Well, now that MTV only plays reality shows and other non-musical forms of entertainment, artists have been left without a proper outlet for their videos. Even platinum-selling groups are relegated to a sporadic late-night slot amongst infomercials and test patterns. Not anymore—now there’s VEVO.

What is VEVO? Glad you asked. VEVO is here to fill the musical void that MTV left when they forgot the first letter in their name stands for music. Set to launch tonight (December 8, 2009), VEVO should be ready and waiting for users to be uploading and downloading music videos all throughout the holiday season. There are several large firms behind this new service, so you can bet on seeing some of your favorite top performing musicians’ videos, even in VEVO’s early developmental stages.

As far as marketing is concerned, there’s already some cross-pollination going on between VEVO and YouTube. This new service could prove to be huge for both established artists trying to increase their fanbase, and new artists trying to put themselves on the map. Check it out tonight when it goes live, and keep on the lookout for new developments. It may end up being one of the coolest social media outlets to hit the internet.