The difference between Creative Copywriting and Creative Content?
Creative copywriting is about gifting the world with the right kind of information–formulated through research, audience metrics, and product highlights–to give people a sound idea of who you are, and what you represent. It’s about using the written word to create a relationship with your target community, and they in turn use it to spread the word about you.
Creative content is about pushing the envelope on what content can look like, and striving to make a deep, meaningful connection with the world around you. Content is more than just a 300 word blog post or a 140 character tweet; it can be music, video clips, art, or video games, to name a few. It’s about connecting with your audience through social media and community venues, reminding them that beyond being a business, or a billboard, you are about making the immediate world you live in a better place.