Halloween is quickly approaching, and with it comes ghouls, ghosts, goblins, and bad content. We came up with a spooky list of ‘scary’ and ‘not scary’ content. Can you discern which of the examples is scarier?
A. “Our company is better than any other company in town, so we are the best.”
B. “Our company prides itself on being one of the best in the industry.”
Your content should be a light amid the nebulous darkness of the world wide web. With so much random information out on the internet, every article you post should seek to rest a ledge or two above that of the norm. Moreover, each piece of content you publish should project a positive light on your brand and website as a cohesive whole.
It doesn’t matter if you lack a writing degree, your audience will judge your site by the level of professionalism you present, or the lack thereof. Here are some things to meditate on when making sure your content isn’t summed up by its mistakes, but rather commended by its attributes: