12 December

The Difference Between Creative Copywriting and Creative Content

Social Den Dictionary:
The difference between Creative Copywriting and Creative Content?

cre·a·tive cop·y·wri·ting
[krēˈādiv/ kop-ee-rahy-ting]
Creative copywriting is about gifting the world with the right kind of information–formulated through research, audience metrics, and product highlights–to give people a sound idea of who you are, and what you represent. It’s about using the written word to create a relationship with your target community, and they in turn use it to spread the word about you.

cre·a·tive con·tent
[krēˈādiv/ kon-tent]
Creative content is about pushing the envelope on what content can look like, and striving to make a deep, meaningful connection with the world around you. Content is more than just a 300 word blog post or a 140 character tweet; it can be music, video clips, art, or video games, to name a few. It’s about connecting with your audience through social media and community venues, reminding them that beyond being a business, or a billboard, you are about making the immediate world you live in a better place.


5 December

Quick Easy Recipe for Content Creation


We have been cooking up content for ten years, and we wanted to showcase a special recipe that appeases all audiences. Our internet family can’t get enough of this stuff, they clamor for more, and we’re on continuous quests; to farmer’s markets, rivers, or the mountains for more ingredients to keep the creative craving at bay. Modify the recipe however you like; personalize it with some added sauciness to spice it up, or let it stew overnight for some added depth in flavor.

Recipe for Juicy and Creative Content:


4 cups Original Content
2 ¾ cups Research
1 cup Creativity
½ cup Social Media
½ cup Distribution
2 tbsp SEO
2 tbsp Edits
1 pinch Luck

Prep Time: 140 characters to 100 years
Cook Method: Slow Roast, Steady Bake, or Lightning Quick Microwave

Increase of unique visitors to your site, plus education and entertainment while you discover and create the content.

Combine the “wet ingredients” in one bowl, in this case, combine content and creativity at the outset. This is going to be the base of your online concoction. In a separate bowl, conduct your research accurately to find the target audience and web outreach that you desire. Write a few creative paragraphs that contain niche keywords and SEO to complete the mix of “dry ingredients,” top it off with edits and spell checking for a professional flavor.

Mix the two bowls together and start your publishing, social media, and distribution. This can take as long as you wish, the more work you put in the better the outcome with your recipe.

Keep mixing it up and actively answer questions while commenting through online communities, forums, and blogs. Make sure you continue to interact and converse with those who are interested in learning more. We love it when a great recipe comes together, and so does our hungry audience.

Sometimes, you have to get out of the house to get the best content. We found the finest ingredients for the savory video above while fishing in the Acklin Islands in the Bahamas. It got a bit dangerous at the content store that day. However, as you can see, we captured some great footage, and are more than happy to share it with our online tribe.

Cook’s Note:
Check out the video above here http://vimeo.com/90902120. Getting into a confrontation with a shark is never an advisable idea. However, life happens. Capture the content when you can. Se le vi.


1 December

Where is the Bear?

Content should be fun, engaging, and keep your users interested and inspired. We thought it would be a nice day to embrace our childhood roots! Remember searching those tall picture books for that lovable red and white striped guy with glasses? ‘Here’s to you Waldo,’ wherever you might be.

Can you find the Social Den Bear?

Hint / Tip: Social Den’s got your back, yo!



24 November

What Would Shakespeare Write?

Shakespeare is arguably one of the finest writers to ever walk the earth. He had a knack for humor, and understood the way to attract a large audience was to connect with them by making them laugh, cry, and feel emotionally and physically attached to each and every play and sonnet he wrote.

When you write your own content you should always be thinking in a purposeful light. Maybe ask yourself, “How would Shakespeare approach this topic?” Would he start right off the bat with mindless facts that have no direction or clear tie-in? Would he write run-on sentences, without proper spacing, or without the interlude of comedy. The answer is a simple “nay.” Shakespeare realized the importance of keeping his writing fresh and catchy from the get go, begging the mind’s eye to continue onward towards each next exciting paragraph.

Shakespeare is considered a genius because he was able to create a harmonious connection with his audience instantly. His way with words tickled the imagination and put to question the poetic elitism that was carrying on around him. He connected with the impoverished as well as the working class, the upper class, and all who lie in between.

Even today, his messages and his writings stand true, still considered some of the finest written words ever published. Shakespeare has withstood the test of time. He has created content that will forever resonate relevance in the past, present, and future.

Next time thouest strugglest with conceptualizing new content, remember, what you write has the potential to be passed down and shared across millions of computers. The words you create might be entangled within the creative cloud of the internet for hundreds, maybe thousands, of years to come.

Make your content count! Make something you can be proud of, something that fulfills your creative potential, and ignites others as well.

WRITE WHAT YOU LOVE; they’ll love it too.


18 November