Becoming a greater part of the social web isn’t about starting an account or even clicking buttons to the tone of “friend me” or “follow me”. Utilizing less mainstream social media takes time learning, researching and investigating. Before jumping into an online community, you should educate yourself on the clients or target-audience you [...]

1. Start a Blog, and update it daily if possible.
Starting a blog is the best way to begin building your online community. Setting up a blog can be as easy as signing up for a free account at www.wordpress.com; and if you want, for around 7 dollars you can buy a personal domain through a [...]

1. Don’t just sign up for a Twitter or Facebook account
Creating a community doesn’t happen overnight, so certainly it wouldn’t happen within the fifteen minutes it takes to set up a Twitter or Facebook account. Follow, be followed, earn respect, and become friends with each and every person in your community.

There was one thing missing from the Super Bowl football advertisements this year, one brand decided not to air a single commercial throughout the game (at least not for their most popular soft drink). If you didn’t notice, Pepsi chose not to use the big bucks it normally spends on hawking up another 30 [...]

Social Media is a term that has been used way too much, yet way too few actually know what it means. Social Media is not a metaphor for Twitter, or even Facebook, it is a term that works best as a simile for community, as in ’social media is like one big stadium of [...]