With the release of Google Buzz, Google has been catching a lot of attention lately for making a big social media play. But let’s not forget that Google has been in the social media game for some time, developing social tools and acquiring social media companies left and right. (See Google Already Social) Google’s first [...]

There was one thing missing from the Super Bowl football advertisements this year, one brand decided not to air a single commercial throughout the game (at least not for their most popular soft drink). If you didn’t notice, Pepsi chose not to use the big bucks it normally spends on hawking up another 30 [...]

If you haven’t heard of the notion of Crowdsourcing, basically it involves using a massive community to develop ideas and projects for any entity, (something along the lines of open-source technology). There is usually a large base population submitting their ideas to an online pool. Users are then allowed to vote on the [...]

Google introduced Sidewiki a short time ago as a tool for anyone to leave useful information about a website for others to stumble upon later. It’s an incredibly democratizing system because anyone can use it to post virtually anything on any site. That capability alone makes Sidewiki an irreplaceably valuable tool; however that’s [...]

The German automaker Volkswagen recently produced a viral video starring everyday people walking up and down a flight of stairs, only there was one major catch—after the stairs had been deserted one day, Volkswagen employed a team to transform the entire flight of stairs into a virtual piano and install a camera above it. [...]