Social media isn’t Twitter or even Facebook, it is a conglomerate of millions of communities building upon each other. Understanding one is important, but understanding them all is so much more powerful, and tends to be more simple then provoked. From bookmarking services, to forums, to open blogs, to social networks, social [...]

1. Start a Blog, and update it daily if possible.
Starting a blog is the best way to begin building your online community. Setting up a blog can be as easy as signing up for a free account at www.wordpress.com; and if you want, for around 7 dollars you can buy a personal domain through a [...]

The German automaker Volkswagen recently produced a viral video starring everyday people walking up and down a flight of stairs, only there was one major catch—after the stairs had been deserted one day, Volkswagen employed a team to transform the entire flight of stairs into a virtual piano and install a camera above it. [...]

Ben Stiller recently produced a viral video campaign based around Stillerstrong, a charitable farce on Lance Armstrong’s Livestrong campaign. Stiller’s aim has been to convince his viewers to support a desperately impoverished school in Haiti. Several celebrities, and even former American President Bill Clinton have sounded off for Stillerstrong. The site’s current [...]