Social media isn’t Twitter or even Facebook, it is a conglomerate of millions of communities building upon each other. Understanding one is important, but understanding them all is so much more powerful, and tends to be more simple then provoked. From bookmarking services, to forums, to open blogs, to social networks, social [...]

Becoming a greater part of the social web isn’t about starting an account or even clicking buttons to the tone of “friend me” or “follow me”. Utilizing less mainstream social media takes time learning, researching and investigating. Before jumping into an online community, you should educate yourself on the clients or target-audience you [...]

There was one thing missing from the Super Bowl football advertisements this year, one brand decided not to air a single commercial throughout the game (at least not for their most popular soft drink). If you didn’t notice, Pepsi chose not to use the big bucks it normally spends on hawking up another 30 [...]

Social Media is a term that has been used way too much, yet way too few actually know what it means. Social Media is not a metaphor for Twitter, or even Facebook, it is a term that works best as a simile for community, as in ’social media is like one big stadium of [...]

If you haven’t heard of the notion of Crowdsourcing, basically it involves using a massive community to develop ideas and projects for any entity, (something along the lines of open-source technology). There is usually a large base population submitting their ideas to an online pool. Users are then allowed to vote on the [...]