Philosophy – When people think of social media, the last thing that usually comes to mind is philosophy. But if you have studied philosophy and have worked on any social network, you will find that ethics and human nature play a giant role in structuring how an efficient and rewarding social media campaign should [...]

Social media isn’t Twitter or even Facebook, it is a conglomerate of millions of communities building upon each other. Understanding one is important, but understanding them all is so much more powerful, and tends to be more simple then provoked. From bookmarking services, to forums, to open blogs, to social networks, social [...]

Becoming a greater part of the social web isn’t about starting an account or even clicking buttons to the tone of “friend me” or “follow me”. Utilizing less mainstream social media takes time learning, researching and investigating. Before jumping into an online community, you should educate yourself on the clients or target-audience you [...]

With the release of Google Buzz, Google has been catching a lot of attention lately for making a big social media play. But let’s not forget that Google has been in the social media game for some time, developing social tools and acquiring social media companies left and right. (See Google Already Social) Google’s first [...]

1. Don’t just sign up for a Twitter or Facebook account
Creating a community doesn’t happen overnight, so certainly it wouldn’t happen within the fifteen minutes it takes to set up a Twitter or Facebook account. Follow, be followed, earn respect, and become friends with each and every person in your community.