There was one thing missing from the Super Bowl football advertisements this year, one brand decided not to air a single commercial throughout the game (at least not for their most popular soft drink). If you didn’t notice, Pepsi chose not to use the big bucks it normally spends on hawking up another 30 [...]

Social media has been around for some time now, and it doesn’t take much effort to recall the impact it has had on society. Facebook and Twitter have revolutionized the way friends and family stay in contact over long and short distances. You Tube changed video entertainment forever. eBay made hunting for [...]

Remember when web 2.0 was the innovative new topic of conversation for everyone and their cubs? Facebook, Twitter, Digg completely changed the way many people interface with the internet. People of all ages, nationalities and socio-economic status have embraced this phenomenon of web 2.0 as their own. Really, it has become their [...]

Google introduced Sidewiki a short time ago as a tool for anyone to leave useful information about a website for others to stumble upon later. It’s an incredibly democratizing system because anyone can use it to post virtually anything on any site. That capability alone makes Sidewiki an irreplaceably valuable tool; however that’s [...]

Ben Stiller recently produced a viral video campaign based around Stillerstrong, a charitable farce on Lance Armstrong’s Livestrong campaign. Stiller’s aim has been to convince his viewers to support a desperately impoverished school in Haiti. Several celebrities, and even former American President Bill Clinton have sounded off for Stillerstrong. The site’s current [...]